das DEUTSCHE

Cover Site 

ABOUT THE GERMAN MAD
Thanks To
Bernd Engel of the Mad Trash Web Site  for much of this great information.

      The first German Mad was published in September of 1967. This first edition of the German Mad is known as the "Williams" series.  Until 1975, the German Mad was printed in Finland where printing costs were much cheaper, but production time was much longer. So, beginning with issue #78, the German Mad began printing in Germany.

    In the beginning, the German Mad contained mostly material from the US edition. With issue #33,  Herbert Feuerstein became the editor.  Under Feuerstein's direction, the German Mad became the most successful of all non US Mad editions. Some people have even said that the German issue was better than the US Edition. Feuerstein wrote no articles, but he did gave the German Mad it's own style. It was this "style" that made his Mad Magazine so successful. On Saturday, October 11th, 1980 (during a book convention in Frankfurt), the first meeting was held between the German Mad team and the US "Usual Gang of Idiots".  Here William M. Gaines received the "Alfred des Monats� (Alfred of the month, the rare collectible) from Herbert Feuerstein, and from Rolf Trautmann, the oil painting, featuring the back of Gaines� head.

    After working 21 years as editor, Feuerstein left the Deutsches Mad for a career in German television. In 1994, he received the famous �Adolf Grimme Preis� award. After his departure, the German Mad was published bi-monthly with Klaus Recht as the editor and publisher. Then, starting in 1994,  Mad began publishing on a monthly basis and after 32 years, the German Mad ended with issue #300.

    In October of 1998 (October 7th),  the second edition of the German Mad was started. It was printed in full color, and was  published by Dino-Verlag Comics. This "second" (or Dino) edition is still published today, and contains many original pieces. 

The following are circulation  and printing figures for the German Mad

1st Edition:

  • 1967: 5000 (sold)

  • 1970: 15000 (sold)

  • 1977: 230000 (printed)

  • Most of the eighties: 330000 (printed)

  • 1995: 30000 (sold)

2nd Edition

  • 1999 (1st quarter): 58000 sold; 145000 printed

  • 2000 (2nd quarter): 97052 sold; 177440 printed

  • 2001 (1st quarter): 63447 sold; 156247 printed

  • 2002 (1st quarter): 40320 sold; 142660 printed

    In addition to the many regular issues, both the Williams series and Dino series published many specials and paperbacks. 
    
  The German Mad is now sold by Panini Comics. For subscription details, visit their web site at http://www.paninicomics.de/ . There have been several double covers for edition 2. They are #14, #24, #50, #61 and #84.


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